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Seminars on Marketing and Public Relations
50 Marketing Tips in 60 Minutes (1 hour)
This course will tell you how to chart your course from the dream,
to the plan, to making it happen. Not all marketing initiatives have
to be expensive. Most tips presented will work for solo and small
firm practitioners. (Not for CLE Credit)
Client Service & Marketing within Ethical Boundaries (1.5 hours)
In today’s competitive times, law firms must do more than practice
law well. They must know how to properly define client service, and
deliver it consistently in such a way as to surpass the expectations
of clients. Everyone at the firm, including staff, must be educated
in this process. In addition, firms must invest time and effort in
assisting young lawyers in developing the proper skills with the same
zeal that they invest in developing the lawyer’s technical skills.
In today’s environment, attorneys dropped into a sink-or-swim environment
are sure to drown. This course will cover:
- Defining client service —the essential elements from the client’s
perspective
- Delivering superior client service —ensuring your procedures
support your goals
- Developing sensitivity to client needs —raising the firm antenna
to tune into client discontent
- Avoiding irritants which lead to malpractice claims and/or lost
clients
- Achievement benchmarks during a lawyer’s career
- The ethical restrictions that apply to marketing efforts — Rules
1.4, 7.1, and 7.3 in particular
Client Service & Marketing for Women Attorneys within Ethical
Boundaries (1 - 1.5 hours)
a/k/a Client Satisfaction
In today’s competitive environment, law firms must do more than practice
law well. They must know how to properly define client service, and
deliver it consistently in such a way as to surpass the expectations
of clients. Everyone at the firm, including staff, must be educated
in this process. In addition, firms must invest time and effort in
assisting young lawyers in developing the proper skills with the same
zeal that they invest in developing the lawyer’s technical skills.
However, not all strategies work equally well for men and women attorneys.
This course will emphasize techniques which are particularly effective
for women lawyers. This course will cover:
- Defining client service —the essential elements from the client’s
perspective
- Delivering superior client service —ensuring your procedures
support your goals
- Developing sensitivity to client needs —raising the firm antenna
to tune into client discontent
- Avoiding irritants which lead to malpractice claims and/or lost
clients
- Techniques particularly effective for women attorneys
- The ethical restrictions that apply to marketing efforts —
Rules 1.4, 7.1, and 7.3 in particular
Ethically Market Your Practice on a Budget (1 hour)
Effective marketing activities don’t have to break the bank. This
course will offer solid suggestions on strategies you can implement
at a low cost.
Seminars on Social Media
We offer a variety of seminars on social media. These seminars can
be brought together to create a half-day seminar on the various issues
involving social media including setting up accounts, privacy, ethics,
advertising and discovery.
Social Media Examined: Possibilities, Ethical Considerations, and
Privacy & Security Concerns (2 hours)
(Co-presenter part of presentation)
Client development and retention have their foundation in solid networking
and communication skills. These days, networking and communication
take place not only in person, but through the Web. This session will
explore the different types of Web 2.0-based networking and communication
tools which already have a proven track record of producing positive
results. You will gain an understanding of the possibilities and differences
between the most popular services, including Blogs, Facebook, LinkedIn
and Twitter. You will learn how innovative lawyers have successfully
utilized social media as part of their client development toolkit.
The use of social media in the substantive practice of law will be
explored. Social media will also be evaluated as a tool to enhance
communication and collaboration between lawyers and their bar association.
In addition to understanding how these new methods of communication
may play a strong role in client development efforts, it is crucial
for you to understand the numerous ethical pitfalls against which
you must be vigilant; throughout this session attendees will see how
the Rules of Professional Conduct apply to the use of Web 2.0, as
well as what privacy and security concerns must be addressed.
Social Media: Part of Today’s Client Development and
Retention Toolkit
Client development and client retention have their foundation in solid
networking and communication skills. This session will explore the
new internet-based forms of networking and communications which have
a proven track record of producing positive results, and provide helpful
information which will enable you to successfully deploy these new
strategies. Blogging, websites, search engine optimization, Twitter,
LinkedIn, Facebook and more, all demystified! You will learn how some
innovative lawyers have already successfully utilized social media
as part of their client development toolkit; how they did it and what
results they’ve achieved. Whether your networking is conducted through
face to face communication, mail, public appearance, volunteerism,
or internet-based mediums including the new social networking tools,
you must be vigilant of the boundaries which apply as defined by the
Rules of Professional Conduct. This session will help you expand your
repertoire of networking and communication skills in an ethically
compliant manner.
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